A founder-to-editor conversation

Building something real together.

This is a document about where I think we can go, and why I believe the timing is right to start thinking about it properly.

From Harvinder — BallinDigital
To Jonas — Lead Editor
Type Vision & alignment
Status Not a legal agreement

Jonas — I want to start simply.

You and I have worked together for over two years now. You've been reliable, you've been professional, and you've been there when I needed you. That matters more than most people think.

I've been having some genuinely exciting conversations recently, particularly with people in the American market. And I think there is a real opportunity in front of us, not just for the business, but for you personally.

I wanted to share this clearly, early, and calmly. Not to pressure you. Not to create confusion. Just to give you the full picture of where I think this is heading, and why I believe it is worth building carefully together.

The Opportunity

Something has shifted in the last few months. The inbound interest is growing. Conversations are getting more serious. And the kind of editing work I am starting to see is recurring, relationship-based, and potentially significant in volume.

I am not talking about one-off projects. I am talking about the kind of clients who come back month after month because the relationship is strong and the output is consistent.

Recurring Client relationships forming
American Market conversations live
Inbound Referral demand increasing

The editing side of the business has always been something I believed in. Now I think the conditions are forming where we can actually build it into something structured, reliable, and scalable.

"The goal is not just more work. The goal is the right kind of work, structured around relationships and consistency. That is what becomes a real business."

If we execute this well, this could become a meaningful recurring revenue stream with proper systems, workflow, and eventually a small team around it.

Why I kept investing

I want to be straight with you about something, because I think it matters to the context of this conversation.

There were periods over the last two years where I did not have enough work to fully justify keeping you on. The pipeline was inconsistent. The editing volume was not always there. And I kept paying you anyway.

I want to be clear about why, because it was not an oversight.

01
I believed in you Good editors are genuinely hard to find. Not just technically competent people, but reliable, communicative, professional collaborators who take quality seriously.
02
I was investing in readiness I knew the opportunity was coming. I wanted us to be ready when it arrived. Losing momentum with a strong editor and then scrambling to rebuild later was not a trade I was willing to make.
03
Loyalty is a two-way thing If I want loyalty from the people I work with, I have to demonstrate it first. Continuing to invest during the slower period was the right thing to do.
04
That decision is paying off now The groundwork we laid, the standards we built, the working relationship we developed, that is what we get to build on now. That is not something you can manufacture quickly.

I am not saying this to create obligation. I am saying it because I want you to understand the seriousness with which I approach this partnership. And because it is the same level of thought and commitment I want to carry into the next phase.

The Vision

Let me describe what this could actually look like, if we build it properly.

The long-term picture

Today Future
Video editor Head of Editing
Receives projects Oversees delivery workflow
Edits individual videos QA's team output, maintains standards
Fixed monthly arrangement Base + revenue-linked upside + leadership override
One-to-one contribution Leveraged contribution through juniors

The role I am describing is not a promotion for the sake of a title. It is a genuine evolution of responsibility that comes with genuine growth in earning potential. The more the operation scales, the more valuable your position becomes.

And my focus shifts too. The more the editing operation becomes self-managing, the more I can focus on sales, client relationships, and bringing in the work that feeds everything. That is how a real operation functions.

"I do not want to always be the person managing delivery. I want to be the person growing the revenue that you and the team deliver against."

The 3 Chapters

This does not happen overnight. And I am not asking you to take on risk before the work exists. Here is how I see this unfolding in stages.

I
Now — Stability

Continue building

Nothing changes in the current arrangement. We continue improving quality, growing client relationships, and proving out the model. The foundation needs to be solid before anything evolves.

II
Once recurring revenue stabilises — Build

Transition to a performance structure

Once we have consistent, recurring editing revenue for several months, the structure evolves. A guaranteed base, plus a percentage tied to editing volume and output. Your upside grows with the work.

III
Once systems and team mature — Scale

Head of Editing role becomes real

Junior editors are introduced. You QA their work. You maintain standards. You help train. And you earn a leadership override on the revenue they contribute to, on top of your own editing income.

NOTE

Chapters II and III only happen when the business is ready for them. Chapter I is not a holding pattern. It is an active growth phase. Nothing is being rushed.

How compensation could work

I want to be transparent about how I am thinking about the future structure, using illustrative examples. These numbers are here to explain the logic of how the system could work, not to set final figures.

The structure, simply

Three components that grow as the operation grows.

Base $400 /month
guaranteed
Variable 12% of attributable
editing revenue
Leadership 4% override on
junior revenue

Scenario A — Early stage

Illustrative example $5,000 editing revenue collected
Estimated total comp ~$1,000
Guaranteed base $400
12% of $5,000 attributable revenue $600
Total estimated compensation ~$1,000

Scenario B — Scaled with leadership

Illustrative example $15,000 total editing revenue
Estimated total comp ~$1,480
Guaranteed base $400
12% of $6,000 personally edited revenue $720
4% leadership override on $9,000 junior revenue $360
Total estimated compensation ~$1,480

The pattern is clear. As revenue grows, as responsibility grows, so does the earning potential. The structure is designed so that your income scales with the operation, not against it.

Where the money actually goes

This might be the most important section in this document. And I want to explain it carefully, because it is genuinely misunderstood in most business conversations.

If the business collects $5,000 in a month, and you receive $1,000 of that, a natural reaction might be: "Okay, so Harv keeps the other $4,000."

That is not how it works. That $4,000 is not profit. It is not sitting in a personal account. It has to move through a set of real obligations before anything becomes actual business profit, and even then, what remains carries risk and responsibility attached to it.

I want to show you exactly how that money flows, because I think understanding it changes how the structure feels.

The waterfall — $5,000 collected

$
Revenue collected from clients Starting point — gross amount billed and received
$5,000
-
Jonas — editing compensation Base + 12% variable — a real, committed cost
-$1,000
-
Referral partner commission ~20% where a referral arrangement applies — up to $1,000
-$1,000
=
Remaining company gross Before business operating costs are applied
~$3,000
-
Tax obligations Business income tax, VAT reporting, international obligations
variable
-
Accounting & legal Bookkeeping, compliance, professional fees
monthly
-
Software & tools Project management, communication, editing platforms, storage
monthly
-
Sales & relationship management The time and cost of finding the clients that generate the revenue
ongoing
-
Revision & project management Client communication, revisions, delivery oversight, quality checks
per project
-
Slow month buffer Held in reserve for months where client volume drops
reserved
-
Late payment & client churn risk Carried entirely by the business — not passed onto the team
risk
-
Future hiring & training investment Junior editors do not arrive free — onboarding, training, management time
investment
What remains = actual business profit / owner return Significantly less than $3,000
NOTE — All figures above are illustrative. They are not an accounting statement, a fixed model, or a legal representation of any specific month's finances. They exist to show the shape of the economics, not the exact numbers.

The business operates internationally. It has international client expectations, tax obligations across jurisdictions, software infrastructure, and owner-level operational responsibility. When you see the top-line number, you are seeing the beginning of the journey, not the end of it.

"Revenue is the starting line, not the finish line. The business has to be healthy through every step of that journey, or there is no business left to grow."

What the founder is actually carrying

Beyond costs, there is something harder to quantify. Every client in that $5,000 was found, pitched, managed, and retained by the business. If a client disappears next month, the business absorbs that risk. If a payment is late, the business absorbs that risk. If a revision goes sideways, the business absorbs that risk.

That is founder risk. It is real. And it is the reason the structure has to make sense for the business before it can be sustained for the people in it.

01
Revenue is not profit Every dollar collected has obligations attached to it before it becomes anything else.
02
The goal is not to squeeze margins The goal is to grow revenue so that everyone benefits more. The structure is designed to scale upward, not to cap what you earn.
03
When the business wins, you win That is the whole point of tying compensation to revenue. Your upside is directly linked to the growth of the operation.
04
A healthy business protects everyone Unsustainable economics do not benefit anyone. The structure has to work for the business to be able to keep working for you.

Why this structure exists

Performance-linked compensation is not a way to reduce pay. It is a way to align incentives so that the people doing the work benefit directly from the success of the work.

A fixed structure works well at the beginning. But as the business grows, a hybrid model is what creates genuine upside for everyone. The base provides stability. The variable component means your income grows as the work grows. And the leadership override, when the time comes, means you benefit from the team you help build.

Fixed structure

Works well at the beginning. Provides stability and predictability while a business finds its footing. But it does not create upside for anyone if the operation starts to scale.

Hybrid structure

As the business grows, a hybrid model creates real upside. Base ensures stability. Variable ties income to output. Leadership override builds leverage over time. Everyone's incentives stay aligned.

The business must maintain healthy margins. Not because I want to keep money, but because thin margins mean no buffer, no new hires, no slow month protection, and eventually no business. Every element of the structure is designed to protect the sustainability of the operation that employs everyone in it.

"More responsibility creates more opportunity. That is the honest version of how growth works in a business that wants to last."

The long-term goal

Here is where I want this to end up, if we build it right.

A small but genuinely excellent editing operation Not a factory. A high-quality, relationship-driven production system with strong standards and consistent delivery.
Recurring, predictable revenue Clients who stay month after month because the relationship and the output are both strong.
A clear leadership structure You owning the delivery side. Me focused on growth and relationships. Junior editors trained to a standard you oversee.
Meaningful income for everyone involved Including you. The version of this where you are managing a team, earning a base plus variable plus leadership income, is genuinely more significant than where we are today.
A business that can survive slow months Because it has buffers, systems, and margins healthy enough to keep operating when things are not perfect.

That is the full picture. Not a vague promise. Not a corporate mission statement. A specific and considered description of what this becomes if we execute it together.

Closing

I am not asking you to make any decisions today. I am not changing anything immediately. I am not asking you to take on risk that does not exist yet.

What I am doing is giving you the clearest possible picture of where I want to take this, why I think the timing is right, and how I want us to approach it together.

The honest answer is: I think you are in a good position. You have put in two years of genuine, reliable work. You have developed into someone I trust with the output of the business. And I think the next two years, if we execute well, could be materially different in terms of what this means for both of us.

I believe in building things carefully. I believe in transparency before decisions, not after them. And I believe that the people I work closely with deserve to understand the full picture, not just the parts that are comfortable.

If you have questions, I want to hear them. If something does not make sense, I want to explain it better. If something feels wrong, I want to know.

The goal is to build something sustainable together. Not something that benefits one side at the expense of the other. Something that actually works long-term, for all of us.

Harvinder Bhogal Founder — BallinDigital
NOTE

This document is a vision and alignment resource. It is not a legal agreement, a contract, an employment document, or a binding commitment of any kind. All compensation figures are illustrative examples only. Any formal structure changes will be communicated and agreed separately.